ShiAi Zheng

I am a student at the School of Journalism and Communication, Nanjing University, under the supervision of Professor Xiao Wang. I completed my undergraduate studies at Jinan University ,majoring in Journalism and communication.

My research interest focuses on use digital marketing communication on chinese traditional culture.I wrote an article on the research of Chinese traditional culture, published in the journal Exploration Science.The title of this article is “Intangible Cultural Heritage Inheritance and Innovative Communication of Guangzhou Guangcai in the New Media Environment.” (《新媒体环境下广州广彩的非遗传承和创新传播》))